10+
YEARS
2
AWARDS
30+
MARKETS
4
BRANDS
10+
PRODUCTS
10+
PRODUCTS
10+
YEARS
2
AWARDS
30+
MARKETS
4
BRANDS
OPEN TO LEAD OPPORTUNITIES
SR. UX DESIGNER & DESIGN LEAD · PUNE, INDIA
Design that moves
organisations
forward.
forward.
10 years leading end-to-end product design across fintech, enterprise, and transit — from individual contributor to driving design systems used by teams across 30+ global markets.
10+
YEARS
​30+
MARKETS
4
BRANDS
10+
PRODUCTS
10
/ WHAT I DO
The disciplines
I lead with.
A decade of navigating complex product domains — fintech, banking, enterprise SaaS, and urban transit — has refined my capabilities into four areas where I create the most impact.
01 -
Design leadership
Setting design direction, mentoring designers, and aligning product vision with business goals across cross-functional teams. I make design a multiplier, not a gatekeeper.
02 -
End-to-end UX
Research, strategy, information architecture, interaction design, and usability testing — from discovery through delivery. Every phase, every artefact, end-to-end ownership.
03 -
Design systems
Architecting scalable, token-based systems that serve multiple brands and accelerate product development velocity. Built HSBC's Hive Design System across 4 brands and 30+ markets.
04 -
Complex domains
Fintech, banking, healthcare, enterprise SaaS, supply chain, and urban transit — designing for high-stakes, high-complexity environments where mistakes have real consequences.
01
Design Leadership
Setting design direction, mentoring junior designers, and aligning product vision with business goals across cross-functional teams.
02
Design Systems
Architecting scalable, token-based systems that serve multiple brands and accelerate product development velocity.
03
End-to-end UX
Research, strategy, information architecture, interaction design, and usability testing — from discovery through delivery.
04
Complex Domains
Fintech, banking, healthcare, enterprise SaaS, supply chain, and urban transit — designing for high-stakes, high-complexity environments.
OPEN TO LEAD OPPORTUNITIES
SR. UX DESIGNER & DESIGN LEAD · PUNE, INDIA
Design that
organisations
forward.
​moves
10 years leading end-to-end product design across fintech, enterprise, and transit — from individual contributor to driving design systems used by teams across 30+ global markets.
A decade of navigating complex product domains — fintech, banking, enterprise SaaS, and urban transit — has refined my capabilities into four areas where I create the most impact.
/ WHAT I DO
The disciplines
I lead with.
01 -
Design leadership
Setting design direction, mentoring designers, and aligning product vision with business goals across cross-functional teams. I make design a multiplier, not a gatekeeper.
02 -
End-to-end UX
Research, strategy, information architecture, interaction design, and usability testing — from discovery through delivery. Every phase, every artefact, end-to-end ownership.
04 -
Complex domains
Fintech, banking, healthcare, enterprise SaaS, supply chain, and urban transit — designing for high-stakes, high-complexity environments where mistakes have real consequences.
03 -
Design systems
Architecting scalable, token-based systems that serve multiple brands and accelerate product development velocity. Built HSBC's Hive Design System across 4 brands and 30+ markets.
/ SELECTED WORK
Projects that
shipped and scaled.
Case studies that show end-to-end design thinking — from ambiguous brief to measurable outcome. Each one a different problem space. All of them real.
/ DESIGN LEADERSHIP
I don't just design.
I build design capability.
At HSBC, I moved beyond pixel decisions to shaping how the entire design organisation works. I established governance models, defined contribution workflows, and created processes that let 100+ designers stay consistent without becoming bottlenecked.
I initiated and led the integration of usability research directly into the design system lifecycle at HSBC. By defining research protocols and running iterative testing on core components, we achieved a measurable 15% usability improvement.
As India representative for the Hive Design System, I built a dedicated support channel, resolved region-specific design challenges, and created feedback loops from India back to the core team — reducing design debt and fostering global-local trust.
I measure success not by the quality of my own work, but by the quality of what the teams around me produce. Design at scale requires constant negotiation between design, engineering, product, and research.
05 -
Ship & Measure
Handoff with annotated specs, component documentation, and post-launch analytics review. Shipping is not the end — the loop closes when we measure actual behaviour against design intent
/ DESIGN PROCESS
How I approach
every hard problem.
A decade of navigating complex product domains — fintech, banking, enterprise SaaS, and urban transit — has refined my capabilities into four areas where I create the most impact.
01 -
Discovery & frame
Stakeholder interviews, contextual inquiry, and competitive analysis to understand the real problem not just the stated one. I document assumptions explicitly so we can test them.
02 -
Synthesise & Define
Affinity mapping, journey maps, and Jobs-to-be-Done framing to identify the sharpest problem statement. This is where "design thinking" becomes "design decision-making."
04 -
Test & Validate
Moderated usability tests, unmoderated task flows, and A/B testing depending on what's being validated. Insights become prioritised design changes, not just reports.
03 -
Explore & Iterate
Low-fi wireframes and concept sketches fast. I explore multiple directions in parallel, involve engineers early, and kill bad ideas before they become expensive ones.
/ ABOUT
Turning complex product challenges into clear, measurable design outcomes.
I'm Aditya. I design enterprise and fintech experiences that simplify complexity, strengthen systems, and scale across teams. With 10+ years across global banking, SaaS, and AI/ML products, I combine research, interaction design, and design systems to create measurable impact.
If you're building products that millions of people will rely on, let's talk.
/ TOOLS & SKILLS
FIGMA
DESIGN SYSTEM
USABILITY TESTING
USER RESEARCH
OPTIMAL WORKSHOP
USER TESTING
JIRA
CONFLUENCE
NOTION
DESIGN THINKING
INTERACTION DESIGN
INFORMATION ARCHITECTURE
DESIGN TOKENS
MENTORING
STAKEHOLDER MANAGEMENT
PROTOTYPING